Brand Positioning

Brand Vision

SmartTherm OutdoorLiteGear Inc. positions itself as a brand that delivers “Intelligent Temperature Control + Performance Fishing & Outdoor Gear.” Dedicated to innovation, LITEGUEST is committed to providing high-performance, adaptive apparel and equipment for anglers and outdoor enthusiasts who demand both functionality and comfort.

LITEGUEST understands that fishing is more than just a sport—it’s an outdoor lifestyle shaped by environmental challenges. Whether facing freezing dawns on the water, enduring scorching midday heat, or combating relentless mosquitoes, the right gear makes all the difference. Our smart apparel is designed to regulate temperature seamlessly:

Heated fishing gear keeps anglers warm in cold, early-morning conditions or during winter ice fishing expeditions.
Fan-powered cooling apparel prevents overheating under intense sun exposure during long hours on the water.
Integrated sun protection and insect-repellent fabrics ensure full-body protection in unpredictable outdoor conditions.
LITEGUEST aspires to be a leader in smart, high-performance fishing and outdoor gear, offering optimized solutions for varying climates and fishing environments. By combining advanced technology with lightweight, durable materials, LITEGUEST enhances every fishing adventure—making the experience more comfortable, safe, and enjoyable.

LITEGUEST has established itself as a trusted name in fishing and outdoor gear, embodying SmartTherm’s dedication to enhancing the angling experience. Whether braving early-morning frost on the lake, enduring the scorching midday sun, or facing unpredictable weather conditions, LITEGUEST ensures that every fishing trip is met with the right gear for ultimate comfort and performance.

communication center

Heating Technology

Heating Materials:
Carbon fiber heating wire and carbon nanotube heating cloth. These are efficient, durable, and safe.
Even Heat Distribution:
Ensure uniform heating across all areas.