Brand Positioning

Brand Vision

SmartTherm OutdoorLiteGear Inc. is positioned as a brand that provides “Intelligent Temperature Control + Lightweight Outdoor Gear.” It aims to deliver high-performance, convenient products to tech-savvy outdoor enthusiasts who prioritize comfort and mobility. The target audience includes adventurers, backpackers, and campers seeking to elevate their experience with smart technology and lightweight designs.
LITEQUEST hopes to become a “Leader in Smart, Lightweight Outdoor Gear,” providing optimal solutions for diverse climates and outdoor environments to make outdoor activities more comfortable, safe, and enjoyable.

In a few short years, LITEQUEST has become a trusted name in outdoor gear, symbolizing SmartTherm’s commitment to empowering people to embrace the outdoors, come rain, snow, or shine.

communication center

Heating Technology

Heating Materials:
Carbon fiber heating wire and carbon nanotube heating cloth. These are efficient, durable, and safe.
Even Heat Distribution:
Ensure uniform heating across all areas.