Brand Positioning
Brand Vision
SmartTherm OutdoorLiteGear Inc. is positioned as a brand that provides “Intelligent Temperature Control + Lightweight Outdoor Gear.” It aims to deliver high-performance, convenient products to tech-savvy outdoor enthusiasts who prioritize comfort and mobility. The target audience includes adventurers, backpackers, and campers seeking to elevate their experience with smart technology and lightweight designs.
LITEQUEST hopes to become a “Leader in Smart, Lightweight Outdoor Gear,” providing optimal solutions for diverse climates and outdoor environments to make outdoor activities more comfortable, safe, and enjoyable.
In a few short years, LITEQUEST has become a trusted name in outdoor gear, symbolizing SmartTherm’s commitment to empowering people to embrace the outdoors, come rain, snow, or shine.